I started in inside sales, where there was nowhere to hide. You learned research, targeting, messaging, CRM discipline, conversion and persistence because pipeline did not simply appear. That foundation has stayed with me throughout my career.
Navatar gave me deep US and Wall Street exposure, including my first onsite client meetings in New York. I moved from individual hunting into managing an inside-sales team before AbsolutData became my bridge into analytics.
Fractal was the major transition into field sales across North America, APAC, the Middle East and Government. Since then, the pattern has remained consistent: enter markets where the relationship does not yet exist, create relevance and grow the opportunity.
I do not rely only on inbound or marketing. I know how to research a cold account, create a relevant first message, coach SDRs and build enough momentum to earn the next conversation.
Individual prospecting, account development, inside-sales team management, field sales, global client development, regional P&L and now enterprise market expansion across Europe and the UK.
At Navatar, close exposure to the leadership team showed me how a specialist SaaS business was built around a demanding Wall Street customer base and how founders think about positioning and customer relevance.
At Fractal, that access became much deeper. I worked directly with CEO Srikanth Velamakanni on Indian Government and Defence opportunities, including Navy and Army-related engagements, spending close to a year on the ground. It remains one of the most unforgettable chapters of my career.
At Sigmoid, working closely with leadership gave me the freedom to open new markets. I helped build the UK and European market around large enterprises, including $15B+ food and beverage organisations, and later returned with deeper European experience and a sharper focus on new geographies, new logos and difficult strategic accounts.
My first real sales school. Working in supply-chain services for US onshore teams, I learned BANT qualification, cold outreach and how to create credible CXO meetings from India. The discipline was simple: research better, qualify harder and make every interaction count.
Navatar transformed how I understood selling. As a Salesforce partner, we took SaaS CRM into hedge funds, private equity, mutual funds and other financial-services firms. Short trips to New York gave me my first real onsite sales exposure around Wall Street, joining client meetings with senior sales leaders and pitching directly to buyers.
Those trips taught me how experienced sellers handled a room, adapted the pitch and absorbed rejection face-to-face. Over time, I moved from individual hunting into managing an inside-sales team, helped build the cloud business and led a 10-person team serving a global client base.
This was my bridge into the analytics industry. I led a seven-person inside-sales team across EMEA and the US and learned how much more consultative analytics selling needed to be. It was no longer enough to find a buyer. We had to understand the business problem and connect it to data-led outcomes.
Fractal was the most formative chapter of my career. I moved from the inside-sales engine into true field selling and spent more than five years crossing industries, countries and continents. I sold analytics and early AI into Fortune 500 organisations, built relationships with senior executives and learned how differently enterprises buy across the US, Asia and the Middle East.
A defining part of that chapter was working closely with CEO Srikanth Velamakanni on Indian Government opportunities. For close to a year, I was deeply involved on the ground across Defence and senior government conversations, including Navy and Army-related engagements. It was unlike anything I had done before: complex stakeholder environments, high sensitivity, long cycles and a completely different standard of credibility. That experience changed how I thought about enterprise selling.
I took on broader P&L and sales-development responsibility across the US, APAC and Europe, leading both sales and demand generation. It reinforced a theme that had followed me since the beginning: market-building works best when sales leadership understands the entire funnel, not just the late-stage opportunity.
I joined Sigmoid to help open the UK and European market around a deeper engineering-led proposition: data platforms, data engineering, data science, ML Ops, marketing analytics, customer analytics and supply chain. Working closely with the CEO and leadership team, I was able to operate with an entrepreneurial mindset rather than inherit an established territory.
The focus was very quickly on large enterprises, especially $15B+ food and beverage and consumer organisations. This chapter taught me how to take a relatively unknown specialist brand into a new geography, create the first conversations and build credibility with enterprise buyers where there was little existing market pull.
I moved to Amsterdam to help build LatentView's European business. This was a true market-creation chapter: there was no mature local engine to inherit. I had to build pipeline, shape the regional GTM, manage sales and SDR teams, own commercial performance and create enterprise relationships from scratch.
Opening accounts such as Apex Group, Pladis and Beko gave me confidence that I could repeat the same zero-to-one motion in Europe that I had learned earlier in the US, APAC and Middle East. It also taught me how different Europe is: slower consensus, more stakeholder alignment, more risk sensitivity, but much deeper relationships once trust is established.
Coming back to Sigmoid was a deliberate decision. I already knew the company, the founders, the engineering culture and the quality of the delivery organisation. What had changed was me. I returned after building a European business at LatentView with a stronger network, deeper market understanding and much clearer conviction around the kind of accounts I wanted to pursue.
Today I lead new-logo growth across Europe and the UK with a deliberate focus on very large enterprises, typically $15B+ revenue organisations. The work is zero-to-one enterprise selling across CPG, healthcare, life sciences and financial services: opening cold strategic accounts, building multiple senior threads and shaping Data, Analytics and AI opportunities that can scale across functions and markets.
In many ways, this second Sigmoid chapter brings the entire career together: the pipeline discipline from inside sales, the onsite confidence from the US, the field-sales maturity from Fractal, the new-market experience from the Middle East, and the European market-building muscle from LatentView.
I shifted from managing the top of the funnel to owning full enterprise pursuits across North America and APAC, selling analytics and emerging AI propositions into Fortune 500 accounts.
President's Circle recognition in FY2016–17 after opening two Tier-1 accounts with combined revenue potential of more than $10M over four years.
Worked closely with Srikanth Velamakanni on Indian Government analytics opportunities and spent close to a year deeply involved in the field. The exposure included Defence, Navy and Army-related engagements and senior government stakeholders. It remains one of the most unforgettable experiences of my career because the complexity, sensitivity and stakeholder environment were unlike commercial selling.
Helped build Fractal's Middle East GTM presence, including banking, with Dubai as an important base. The experience taught me that presence, patience and relationship depth matter as much as proposition strength when a market is being created from scratch.
Opening strategic accounts where there is no established relationship, creating the first credible conversation and building the pipeline rather than waiting for it.
Direct relationships across Europe and the UK with CIOs, CDOs, CDAOs, CAOs and senior business leaders. The value is not a contact list, but trust built through repeated conversations over time.
Commercial depth across data engineering, analytics, data science, cloud, MLOps, GenAI and Agentic AI, with enough fluency to connect business priorities to the right technical experts.
Comfortable navigating large, complex organisations across countries, functions and stakeholder groups, where one opportunity can span business, technology, procurement and transformation.
Equally comfortable in formal executive discussions and in the relationship moments around them: client visits, coffee, dinners, industry events and time on the road. I believe enterprise trust is built by showing up consistently.
A repeatable operating expectation across senior roles: build enough qualified coverage before the quarter depends on it.
Combined four-year potential from two Tier-1 accounts opened during the Fractal President's Circle chapter.
Progression after joining LatentView's UK & Europe business and helping drive the regional build from Amsterdam.
Current market strategy centred on large strategic organisations where one entry point can grow across functions, markets and use cases.
The inside-sales foundation means I still know how to create it myself and how to tell whether outbound activity is creating noise or real conversations.
Relevance, timing, research and understanding what the stakeholder is under pressure to solve determine whether a cold account becomes a live one.
In a large enterprise, the first conversation should earn the second. The account opens one credible interaction at a time.
I start with the business pressure and work backwards into data engineering, analytics, AI, GenAI or the operating model required to solve it.
My early Navatar years and later Fractal work gave me extensive US exposure. Buyers tend to move faster when the value case is compelling, but loyalty has to be continuously earned.
Building Fractal's GTM presence taught me that trust cannot be shortcut. Senior relationships and being physically present in the market are part of the commercial proposition.
Fractal's regional responsibilities exposed me to multiple industries and buying cultures, requiring different ways of framing value and building executive confidence.
Now my primary market. European enterprises are deliberate and risk conscious. Sales cycles are longer, but strong relationships can become more durable once trust is established.
One of my deepest areas today, spanning supply chain, RGM, commercial analytics, planning, data platforms and AI across large global consumer organisations.
From Wall Street-linked hedge funds and private equity at Navatar to banking and financial-services analytics across later roles. A sector where trust, regulation and data sensitivity shape every sale.
Enterprise analytics, forecasting, data transformation, AI and regulated decision support across healthcare, pharma and medical-device environments.
A defining Fractal chapter involving Indian Government, Defence, Navy and Army-related engagements, where stakeholder complexity and credibility operated at a very different level.
Experience across technology-led organisations and data-driven transformation, including enterprise software and SaaS roots earlier in my career.
Customer analytics, commercial decision-making, personalisation, category growth and data-driven operating models across retail-oriented environments.
I am always happy to connect around enterprise GTM, Data & AI, building new markets, strategic accounts, leadership, or simply exchanging perspectives on how large organisations buy and scale transformation.